Meta is witnessing promising initial success with its new AI application, Muse, which has reportedly outpaced ChatGPT in user engagement during its first few days on the market. Recent data from market intelligence provider Apptopia highlights that Muse achieved more downloads in its initial 12 days than ChatGPT did following its own launch. Specifically, Muse garnered 1.8 million downloads compared to ChatGPT’s 1.3 million, when focusing solely on mobile iOS users in the U.S. and Canada.
In terms of daily active users, Muse has also surpassed ChatGPT, with around 642,000 daily users, compared to ChatGPT’s 231,000 during the same time frame. These statistics suggest that Muse is making a significant impact, rapidly climbing to the top spot on the U.S. App Store after initially ranking second right after its launch.
While both apps followed different promotional strategies at launch, this direct comparison allows for a clearer perspective on their initial performances. ChatGPT debuted globally on iOS, while Muse is presently available only in the U.S. and Canada across both the Apple App Store and Google Play.
Overall, Muse has achieved 2.8 million total installations globally in its initial 12 days. Furthermore, its growth trajectory continues to be strong, as noted in reporting from Business Insider. The app has surpassed the one million download mark and is projected to maintain its momentum due to Meta’s effective cross-promotion strategies.
Meta has successfully leveraged its vast ecosystem in the past, evidenced by the growth of Instagram‘s Threads, which has attracted over 500 million users. Given that a majority of Muse’s users are existing Facebook and Instagram users, with over 95% linked to Facebook and 63% to Instagram, its integration within these platforms is expected to provide a significant boost.
While Apptopia lacks direct access to internal metrics from Meta, its estimates illustrate that Muse could potentially establish itself as a leading app within Meta’s portfolio. As the AI landscape heats up, the early positive reception of Muse signals a competitive edge for Meta in the burgeoning AI market.
Meta has yet to release any official user statistics for Muse to the public, leaving observers eager for an official update.
Correction: An earlier version of this article mentioned Appfigures as a source. This has been amended.
Editor’s Take
The rapid adoption of Muse showcases the growing acceptance of AI applications among users, emphasizing the importance of effective cross-platform strategies. This trend could encourage further innovations from Meta, potentially reshaping user interactions with AI. For businesses and developers, Muse’s early success might validate the market potential of AI-driven tools, paving the way for new opportunities in the tech landscape.
Source: techcrunch.com
