Bose Introduces Auracast Feature in Its Headphone Range

In a significant update, Bose has introduced firmware version 10.12.12 for its flagship QuietComfort Ultra Headphones Gen 2. Priced at $449, these headphones now feature beta support for Bluetooth LE Audio and Auracast. This marks the first time Bose has embraced this emerging audio sharing technology, which is set to expand to more of its devices in the near future.

Currently, a limited number of major manufacturers have implemented Auracast, with support confined to select models such as those from Sony, JBL, Samsung, and Sennheiser. Smaller brands, including EarFun, have also started to adopt this technology. Given Bose’s prominent identity in the headphone market, its entry into the Auracast realm is a significant milestone for the audio sharing landscape.

Initially unveiled in 2022, Auracast allows devices to broadcast Bluetooth audio to multiple supported headphones or speakers simultaneously. This feature could be particularly beneficial for various scenarios such as airport announcements, live performances, or classroom settings. Additionally, it enables practical applications at home, like watching television without disturbing others or providing augmented hearing support, with some Samsung and LG televisions offering this capability.

The rollout of firmware version 10.12.12 has been gradual over the recent weeks. In addition to Bluetooth LE and Auracast functionalities, the update enhances audio performance through wired USB connections, providing improved balance for gaming audio and chat, as well as better compatibility with web conferencing applications.